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If direct contact with the users of your web site is what you need - choose the gemiusFGI study!

Benefits from the gemiusFGI Study

Online focus group research provides information on the user friendliness and content of a web site as well as on its visual attractiveness. It enables you to get know web users’ attitudes, opinions and emotions towards the given bran, creative or web site.

The studies are recommended especially to those who:

  • plan to launch an online service or are redesigning the current version of their web site,
  • want to get to know Internet users’ opinion about their web site,
  • seek to identify the reason behind a lack of interest in their online service or to identify malfunctioning components of their web site,
  • plan to launch a new product on the market and want to check what Internet users think about the idea.

Results of the gemiusFGI study facilitate:

  • designing an optimal structure of your web site,
  • increasing the number of users who remain on a given web site, return satisfied with its user-friendliness, or recommend it to their friends,
  • creating an online service, which over time will become an efficient marketing tool that boosts sales and creates a positive image of the company,
  • evaluation of advertising and promotional materials at different stages of their creation,
  • gaining insight into "controversial issues”, such as religion, moral norms, eroticism, stereotypes, and others.